Short Stories that Sell

5 minute stories using print, audio, or video digital media

What’s In It For Me?

How do you tell your story? People want to hear about you, what you do, what experience you have, and what makes you unique. You can tell everyone face-to-face but you don’t have enough hours in the day. You could use a brochure; but unless you capture your biggest asset - passion - then using only print and pictures to tell your story can be an emotionally bankrupt proposition.

Audio or video capture your excitement and the passion that drives you. It can capture your customer’s
thrill as they talk about how you’ve helped them solve problems. When customers talk about their success
it’s a wonderful sales tool - too bad they’re not available 24 hours a day, 7 days a week, 365 days year
to sell for you.

Telling a story with audio and video used to require expensive studios and broadcast radio or TV networks. You
needed huge audiences and huge budgets to be effective. Now, the combination of digital media and the
Internet are hard to beat:

1. • Time - In seconds you can affordably put your story in front of 300+ million potential worldwide viewers
   

2. • Scale - Subscribers can download your stories to a computer or portable media player weekly, daily, or every hour
   

3. • Convenience - When, where, and how to listen or watch - its up to your audience to decide
   

4. • Relationships - Conversations of short stories build more personal relationship with your customers.
   

Tell me more

People remember great stories. Think back to moments when you’ve listened to other people. When you went to re-tell the experience to others, what did you remember the most? Facts ... features ... details? No, you remembered stories.

Stories entertain, inspire, and educate. As children we grow up learning about the world around us
through stories.  Why not capture that same power to transform and use it to educate and build relationships
with your customers?

Short stories that Sell: in five minutes we tell a compelling story that will reach potential customers, grab
their attention, and spark their imagination. We use either digital audio or video to record you and your
customers, package those into 5 minute documentary style segments, and then thread those segments
together into educational conversations.

Podcasting combines your stories with a special type of web page - called
an RSS feed - to create a conversation that customers can subscribe to. When you have a new story to share, your
subscribers are automatically informed. Think of it like a next generation
newspaper, automatically delivered to your subscribers door.

Using standard, free software like a web browser (IE7, Firefox2, Safari3),
Google Reader, or Apple’s iTunes7 (for both PC and Mac computers) your
customers can either watch or listen to the stories on their computer. If they have a
portable media player like an iPod, they can download the stories - taking them with
them to watch or listen where-ever they happen to be.

Instead of each subscriber reading the same “newspaper”, we can deliver a personalized version made just for them. With our Learnersville platform we can help you turn your conversation into more than just a story. By hosting conversations at Learnersville you can learn about your potential buyer, measure their understanding, reward them for learning, and even create a completely automated buying experience.

How do I start?

Short Stories that Sell starter package! - If you’re in business you can’t afford NOT to tell your business story. The question is, what’s the best way to tell it - consistently, passionately, and personally - 24 hours a day, seven days a week, and 365 days a year? Hiring a dedicated sales staff may not fit your budget, but using Tools that Sell - like Short Stories that Sell - will give you a sales resource that works tirelessly, even when you’re off the clock.

If our starter package doesn’t fit your needs, contact us; we’ll work with you and put together something that will. Also, you may want to listen to some samples of our audio recording and editing work.